Building a Menu of What You Offer

How to lay out everything you offer, from messages to calls, so fans know what they can ask for and what it costs.

Most creators lose money to silence, not to price. A fan is subscribed, they're chatting with you regularly, they like you, and they have never once asked about a call because it never occurred to them that a call was on the table. They didn't decline. They just didn't know. That gap between what you actually offer and what a fan believes you offer is the single easiest thing to fix on InnerText, and the fix is a menu: one short, plain list of everything a fan can buy from you, with prices, written once and reused everywhere. It isn't a sales page and it isn't a pitch. It's a sign on the door. This guide covers what belongs on your menu, how to price it so it ladders instead of confusing people, where to put it so fans actually see it, and how to word it so it reads like an invitation rather than a rate card.

1. Why a menu outperforms asking

When you offer something in the moment, you're asking the fan to make a decision under mild social pressure. They have to say yes or no to you, personally, right now. A lot of people avoid that by saying nothing.

A menu removes the pressure entirely. The fan reads it privately, thinks about it, and comes back on their own terms. That changes who does the asking, which is the whole point. Three things happen when a menu exists:

Fans self-select. The ones who want a call ask for a call. You stop guessing who to pitch.
You stop repeating yourself. One list answers "how much is a video?" for every fan, forever.
Higher-priced things get discovered. Nobody buys the $150 thing they never knew existed.

The creators who do best with menus treat it as information, not persuasion. You're not talking anyone into anything. You're removing the reason they had for not asking.

2. The four things that belong on it

On InnerText, everything a fan can pay for falls into four buckets. Your menu should touch all four, even if one line each is all you give it.

What it is	What the fan gets	Best for
Subscription	Ongoing access to your line, renewing until they cancel	Your baseline. Predictable, and it's what everything else sits on top of
Pay-per-view	One unlock, one price, viewed in their browser with no app	Fans who want a specific thing rather than a commitment
Tips	Nothing they have to receive. A way to say thanks	Fans who already feel good about an interaction
Calls	Live video or audio with you for a set length of time	Your most engaged fans, and the top of your menu

InnerText supports all four natively. Subscriptions come in several durations, from a free opt-in tier through weekly, monthly, and six month options, and you can attach a free trial window to a paid tier. Pay-per-view lets you set any price from $1 to $10,000 and optionally close the window after a set time. Tips can be requested directly inside a conversation. Calls can be offered one to one at a price and duration you pick, or opened up as bookable time slots through a booking link fans can schedule themselves into.

3. Price it as a ladder, not a list

A menu fails when every item costs about the same. The fan reads it, can't tell what the difference is, and picks nothing. What works is a visible climb: cheap entry, a clear middle, and one thing at the top that most people won't buy.

Entry. Your subscription, or a low-priced unlock. This is the "I'm in" purchase. It should feel like an easy yes.
Middle. Your regular pay-per-view range. This is where most of your volume lives and where fans spend without thinking hard about it.
Top. A call, or a premium one-off. Priced so it's obviously a different category of thing.

That top item earns its place even if it sells rarely. It anchors everything below it: a $40 unlock reads as reasonable next to a $150 call, and reads as expensive next to nothing at all.

Two rules that save trouble later. First, price the top item at a number you'd genuinely be happy to deliver on a busy week, because a call costs you calendar time that a message never does. Second, keep the number of items small. Four to six lines is a menu. Twelve lines is a form.

4. Put it where fans already are

A menu nobody sees is a document, not a menu. There are four places on InnerText where it earns its keep, and you should use more than one.

Your public page. Your https://app.inner-text.com/username page already shows your subscription tiers stacked by price. Use your bio there to name what else exists: "PPV drops most days, calls by request."
Your Text Me auto-response. This fires the moment a brand new number texts you, when the fan is most receptive. You won't fit the whole menu, so name one thing beyond the subscription.
A saved reply. Keep the full menu as a canned reply in your inbox so answering "what do you offer?" is one tap instead of retyping it.
Your booking link. If you run open time slots for calls, that link is a standing menu item on its own. It goes in your auto-response, your mass messages, and your social bios.

Refreshing it periodically matters too. A quiet mass message every few weeks reminding fans what's available tends to pull in requests from people who have been subscribed for months and never asked for anything.

5. Write it like a person, not a price sheet

The tone gap between a menu that converts and one that doesn't is bigger than the price gap. Compare these two.

Cold version:

"Menu: Subscription $24.99/mo. PPV $10 to $50. Video call $100/15min. Tips accepted."

Warm version:

"Here's everything I do, so you never have to guess 🖤 monthly access is $24.99. I send unlocks most days, usually $10 to $50 depending on what it is. Calls I do by request, $100 for 15 minutes, just tell me and I'll set it up. And tips are always appreciated but never expected."

Same information, same prices, completely different response. The warm version does three things the cold one doesn't: it explains why the list exists, it tells the fan exactly how to act on each item, and it makes the top item feel available rather than gated.

A few wording habits worth stealing:

Give an instruction, not just a price: "just tell me and I'll set it up".
Use ranges for pay-per-view rather than pretending every unlock costs the same.
Mention tips last and mark them as optional.
Never apologise for a price or explain yourself. State it and move on.

6. Revisit it every couple of months

Your menu should change as your line does. Look at your earnings breakdown by source in your dashboard, which splits out subscriptions, unlocks, tips, and calls, and read it as feedback on the menu itself.

If calls almost never sell, the problem is usually visibility, not price. Check whether the menu actually mentions them.
If unlocks are strong and subscriptions are flat, your entry point may be too high or too vague.
If one item never sells at any price, cut it. A shorter menu reads faster.

7. The point

A menu isn't a growth tactic. It's basic hospitality. You're telling people what's available so they can choose, the same way any professional does. Fans who know their options spend more than fans who have to guess, not because they were persuaded, but because they finally knew what to ask for.

Write yours today, keep it to six lines, and put it where people will actually read it.

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